The Northeast Regional Cancer Institute’s  annual CASUAL (Colon Cancer Awareness Saves Unlimited Adult Lives) Day will help raise awareness for colorectal cancer in northeastern Pennsylvania and teach individuals the importance of screening and early detection.

CASUAL Day 2024 is Thursday, March 28, 2024. This year's t-shirt color is Black. 

CASUAL  (Colon Cancer Awareness Saves Unlimited Adult Lives) Day is a program to raise awareness about the importance of screening and early detection for colon cancer in northeast Pennsylvania. The event takes place each year at the end of March - Colorectal Cancer Awareness Month. On this day, participants dress CASUAL while wearing a specially  custom t-shirt to promote awareness and have a casual conversation about colon cancer.

In February of 2002, Helen Phillips was diagnosed with colon cancer. Less than six months later, the cancer took her life. In 2003, Helen’s family and friends approached the Cancer Institute to undertake a community awareness initiative to promote colorectal cancer screening - a preventative act which might have saved Helen’s life. In 2023, more than 6,000 individuals participated in CASUAL Day. All proceeds stay in northeast Pennsylvania. 2023 marked 20 years of this program.

Team Captain Information

Order Form (PDF)
Order Form (Excel)
Team Captain Toolkit
Team Captain Letter
CASUAL Day Frequently Asked Questions
CASUAL Day Poster
CASUAL Day Poster with Team Captain
CASUAL Day Talking Points

CASUAL Day Online Store

The online store is now closed. Visit a retail location below or call our office at (570) 904-8808 to inquire about purchasing CASUAL Day items. We have limited quantities.

Retail Locations

DePietro’s Pharmacy 
617 3rd Street, Dunmore

Harrold’s Pharmacy
250 Old River Road, Wilkes-Barre

Northeast Regional Cancer Institute
312 Adams Ave, Scranton

Gerrity’s Supermarkets
100 Old Lackawanna Trail, Clarks Summit
4015 Birney Ave, Moosic
1782 N Keyser Ave, Scranton
320 Meadow Ave, Scranton
2280 Sans Souci Parkway, Hanover Township

Stephens Pharmacy
1101 Main Street, Honesdale

CASUAL Day Chair 2024- Alessandro Smeraldi, MD

Learn more about him here.


CASUAL 2024 Products

PDF version, click here.


Sponsorship Opportunities

For more information about sponsorship, please contact Amanda, NRCI's community relations coordinator at  Our deadline for inclusion on the back of the t-shirt has ended. We will accept sponsors until CASUAL Day.

Thank you to our Sponsors!

Circle of Courage



Circle of Support








Circle of Faith



Circle of Inspiration

Abbey Burke and Sean Alventosa

Ability Recovery Services, LLC

Bluestone Environmental Inc.

Drs. Oven, Padula & Tarazano

Choice One Community Credit Union

Community Bank

Colorectal Center of NEPA-William S. Auriemma, MD

The Dime Bank

Fidelity Bank


Gentex Corporation

Golden Technologies Inc.

Hematology and Oncology Associates of NEPA

Highland Associates Architectural Engineering Interior Design

Highmark Blue Cross Blue Shield

Hospice of the Sacred Heart

KSG Engineers

NET Credit Union

Olsommer Clarke Insurance Group, Inc.

Pride Mobility Products

Scranton Area Community Foundation

The Smeraldi Family

Wayne Memorial Hospital

 Circle of Friends

Better Health Pharmacy & Wellness
Chamberlin & Reinheimer Insurers, Inc.
Citizens Savings Bank
Hope & Healing Counseling Services, LLC
Lackawanna Mobile X-Ray, Inc.
Knowles Insurance
Space Time Mead & Cider Works