Northeast Regional Cancer Institute Names Chair for 16th Annual C.A.S.U.A.L. Day

Holly Roever Carron, C.A.S.U.A.L. Day 2019 Chair

Holly Roever Carron was recently named chair for the Northeast Regional Cancer Institute’s 16th Annual C.A.S.U.A.L. (Colon cancer Awareness Saves Unlimited Adult Lives) Day.

Holly Roever Carron is President at HW Roever Inc, an independent, family operated franchisee of Dunkin Donuts. Holly is responsible for operating nine Dunkin Donuts in the Greater Scranton area and is extremely knowledgeable about quick service restaurant trends. Previously, Ms. Carron worked as Provisioning Manager at MCI WorldCom (July 1998 – June 2001). MCI, Inc. was an American telecommunication corporation, currently a subsidiary of Verizon Communications. Ms. Carron is a graduate of the Pennsylvania State University at University Park with a bachelor’s degree in Marketing and International Business with a concentration in Spanish. She is a member of several local community minded boards such as Leadership Lackawanna- the premier Business Development organization in Lackawanna County, PA. Also, Ms. Carron is a board member of St. Joseph’s Center, an organization designed to assist those with intellectual disabilities and developmental delays. Ms. Carron is currently a member of the Dunkin’ Brands Wilkes-Barre/Scranton Ad Committee assisting in making marketing decisions for 78 stores.

C.A.S.U.A.L. Day, set for Thursday, March 28, 2019, is a dress down day to raise awareness for colorectal cancer in northeast Pennsylvania.  On this day, participants dress casual while wearing a specially designed pin, silicone wrist-band and/or t-shirt.

The focus of this awareness campaign is to have a casual conversation about colon cancer. All proceeds from the event stay in NEPA and go towards the Cancer Institute efforts to raise awareness and support to support colorectal cancer prevention, early detection education and screenings.


For more information about C.A.S.U.A.L. Day and how you can participate, please call the Cancer Institute at (570) 941-7984 or visit