Dress C.A.S.U.A.L. For A Good Cause

On Thursday, March 25, 2010, you can raise awareness for colorectal cancer by dressing C.A.S.U.A.L.

The Northeast Regional Cancer Institute will host the 7th annual C.A.S.U.A.L. (Colon Cancer Awareness Saves Unlimited Adult Lives) Day SM, an event in memory of Helen Phillips, a courageous woman who fought a battle against colon cancer and died in the summer of 2002.

Individuals and businesses interested in participating in C.A.S.U.A.L. Day can do so by selecting someone to serve as a team captain. Team captains will be in charge of ordering and distributing C.A.S.U.A.L. t-shirts, for $15, and pins, for $5.

On March 25th dress C.A.S.U.A.L., as determined by your workplace, and spread the word about colorectal cancer prevention and screening.

All proceeds from C.A.S.U.A.L. Day support the ongoing efforts by the Cancer Institute to raise awareness about colorectal cancer risk factors and the importance of screening.

Colon and rectal cancers are one of the most frequently diagnosed cancers in areas of Northeast Pennsylvania with incidence rates about 27% higher than the U.S. average. More than 700 new cases are diagnosed, and almost 250 patients die from colon cancer each year in Lackawanna, Luzerne, Monroe, Pike, Susquehanna, Wayne, and Wyoming counties combined.

For more information or to register to be a C.A.S.U.A.L. Day Team Captain please call 1-800-424-6724 or visit our website at www.cancernepa.org.

Photo Caption: The C.A.S.U.A.L. Day committee members plan for the 7th Annual C.A.S.U.A.L. Day on Thursday, March 25, 2010. Displaying C.A.S.U.A.L. Day shirts and pins are committee members: (seated, l to r) Michael Moran, Founder and Committee Co-Chair; Karen Saunders, Committee Co-Chair; Jane Oswald, Northeast Regional Cancer Institute; (standing, l to r) Kate O’Malley; Susan Turcmanovich; Derry Bird; and Lori Swanchak.