C.A.S.U.A.L. Awareness Campaign Begins

spokesperson and cochairsThe Northeast Regional Cancer Institute hosted a Kick-Off celebration for the 11th Annual C.A.S.U.A.L. (Colon cancer Awareness Saves Unlimited Adult Lives) Day on February 18th, 2014 at the Courtyard Marriot in Scranton.  The event, which took place from 5-7pm, served as the official start to preparations for a dress down day to raise awareness for colorectal cancer that will take place on Thursday, March 27th.

Colon and rectal cancers are one of the most frequently diagnosed cancers in areas of northeast Pennsylvania, with incidence rates 10% higher than the United States average.  By getting your organization or business involved in C.A.S.U.A.L. Day, you can potentially save the lives of friends, co-workers, and family by raising awareness of proper screening guidelines and preventative measures.

Individuals and businesses interested in participating in C.A.S.U.A.L. Day can do so by selecting someone to serve as a team captain.  Team captains will be in charge of ordering and distributing this year’s blue C.A.S.U.A.L. long-sleeve t-shirts for $15, and pins for $5.

On March 27th dress C.A.S.U.A.L., as determined by your workplace or school, and spread the word about colorectal cancer prevention and screening!  All proceeds from C.A.S.U.A.L. Day stay local to support Cancer Institute colorectal cancer education programs and screenings for low income or uninsured/underinsured individuals.

Photo (From Left to Right): Dr. Mary Sewatsky, CASUAL Co-Chair; Lynn Frisbie, CASUAL Spokesperson; Karen Moran Saunders, CASUAL Co-Chair

For more pictures of the 2014 CASUAL Day Kick-Off, click HERE