CASUAL Day
The Northeast Regional Cancer Institute’s annual CASUAL (Colon Cancer Awareness Saves Unlimited Adult Lives) Day will help raise awareness for colorectal cancer in northeastern Pennsylvania and teach individuals the importance of screening and early detection.
CASUAL Day 2025 is Thursday, March 27, 2025.
The t-shirt color is Aquatic Blue.
CASUAL (Colon Cancer Awareness Saves Unlimited Adult Lives) Day is a program to raise awareness about the importance of screening and early detection for colon cancer in northeast Pennsylvania. The event takes place each year at the end of March - Colorectal Cancer Awareness Month. On this day, participants dress CASUAL while wearing a specially custom t-shirt to promote awareness and have a casual conversation about colon cancer.
In February of 2002, Helen Phillips was diagnosed with colon cancer. Less than six months later, the cancer took her life. In 2003, Helen’s family and friends approached the Cancer Institute to undertake a community awareness initiative to promote colorectal cancer screening - a preventative act which might have saved Helen’s life. In 2023, more than 6,000 individuals participated in CASUAL Day. All proceeds stay in northeast Pennsylvania. 2023 marked 20 years of this program.
Team Captain Information
Order Form (PDF)
Order Form (Excel)
Team Captain Toolkit
Team Captain Letter
CASUAL Day Frequently Asked Questions
CASUAL Day Poster
CASUAL Day Poster with Team Captain
CASUAL Day Talking Points
CASUAL Day Online Store
The online store is now closed. Visit a retail location below or call our office at (570) 904-8808 to inquire about purchasing CASUAL Day items. We have limited quantities.
Retail Locations
DePietro’s Pharmacy
617 3rd Street, Dunmore
Harrold’s Pharmacy
250 Old River Road, Wilkes-Barre
Northeast Regional Cancer Institute
312 Adams Ave, Scranton
Gerrity’s Supermarkets
100 Old Lackawanna Trail, Clarks Summit
4015 Birney Ave, Moosic
1782 N Keyser Ave, Scranton
320 Meadow Ave, Scranton
2280 Sans Souci Parkway, Hanover Township
Stephens Pharmacy
1101 Main Street, Honesdale
Sponsorship Opportunities
For more information about sponsorship, please contact Amanda, NRCI's community relations coordinator at amanda.marchegiani@cancernepa.org. Our deadline for inclusion on the back of the t-shirt has ended. We will accept sponsors until CASUAL Day.
Thank you to our Sponsors!
Circle of Courage
Circle of Support
Circle of Faith
Circle of Inspiration
Abbey Burke and Sean Alventosa
Ability Recovery Services, LLC
Bluestone Environmental Inc.
Drs. Oven, Padula & Tarazano
Choice One Community Credit Union
Community Bank
Colorectal Center of NEPA-William S. Auriemma, MD
The Dime Bank
Fidelity Bank
Geisinger
Gentex Corporation
Golden Technologies Inc.
Hematology and Oncology Associates of NEPA
Highland Associates Architectural Engineering Interior Design
Highmark Blue Cross Blue Shield
Hospice of the Sacred Heart
KSG Engineers
NET Credit Union
Olsommer Clarke Insurance Group, Inc.
Pride Mobility Products
Scranton Area Community Foundation
The Smeraldi Family
Wayne Memorial Hospital
Circle of Friends
Better Health Pharmacy & Wellness
Chamberlin & Reinheimer Insurers, Inc.
Citizens Savings Bank
Hope & Healing Counseling Services, LLC
Lackawanna Mobile X-Ray, Inc.
Knowles Insurance
Space Time Mead & Cider Works