C.A.S.U.A.L. Day

The Northeast Regional Cancer Institute’s  annual C.A.S.U.A.L. (Colon cancer Awareness Saves Unlimited Adult Lives) Day will help raise awareness for colorectal cancer in northeastern Pennsylvania and teach individuals the importance of screening and early detection.

 C.A.S.U.A.L. Day 2022 is Thursday, March 31, 2022.


C.A.S.U.A.L. (Colon cancer Awareness Saves Unlimited Adult Lives) Day is a program to raise awareness about the importance of screening and early detection for colon cancer in northeast Pennsylvania. The event takes place each year at the end of March - Colorectal Cancer Awareness Month. On this day, participants dress C.A.S.U.A.L. while wearing a specially designed face mask, silicone wrist-band and/or custom t-shirt (long-sleeve or short-sleeve) to promote awareness and have a casual conversation about colon cancer.

In February of 2002, Helen Phillips was diagnosed with colon cancer. Less than six months later, the cancer took her life. In 2003, Helen’s family and friends approached the Cancer Institute to undertake a community awareness initiative to promote colorectal cancer screening - a preventative act which might have saved Helen’s life. In 2020, more than 6,000 individuals participated in C.A.S.U.A.L. Day. All proceeds stay in northeast Pennsylvania. 2022 marks 19 years of this program.

 2021 shirts, custom face masks and wrist-bands still available. Call our office to purchase your items. 

$20 donation for C.A.S.U.A.L. Day long-sleeve t-shirt or a C.A.S.U.A.L. Day performance short-sleeve t-shirt,  $10 for a face mask and $5 donation for  each CA.S.U.A.L. Day silicone wrist-band.

Long-sleeve, 50/50 blend, Heather Navy.


Short-sleeve Navy t-shirt


2021 Sponsors

Circle of Friends
Chamberlin & Reinheimer Insurers Inc.
Environmental and Recycling Services, Inc.
Fidelity Bank
Lackawanna Mobile X-Ray, Inc.
Nunzi's Advertising Specialties, Inc.