Record Number of T-shirts Sold for 11th Annual C.A.S.U.A.L. Day

More than 5,300 awareness T-shirts were sold as part of the Northeast Regional Cancer Institute’s 11th annual C.A.S.U.A.L. (Colon cancer Awareness Saves Unlimited Adult Lives) Day, held on March 27, 2014.  This marks an all-time high in T-shirt sales for the annual colon cancer awareness campaign.

C.A.S.U.A.L. Day is a dress down day to raise awareness about the importance of screening and early detection for colon cancer.  The event is in memory of Helen Phillips, a local woman who passed away from the disease in 2002.  On C.A.S.U.A.L. Day, participants throughout northeast Pennsylvania wear specially designed awareness T-shirts and pins.  The goal is to inspire “casual” conversations about the risk factors and screening guidelines for this disease.

Thousands of participants across several counties purchased shirts and approximately 3,000 awareness pins were also sold.  Proceeds from these sales benefit Cancer Institute efforts to raise awareness for colorectal cancer and support screenings for low income, uninsured, or underinsured individuals in NEPA.

Pictured above are Cancer Institute staff members in their “casual” attire.

(From Left to Right:) Patricia Lawless, Kathleen Ross, Lyssa McLaine, Denise Yatko, Lisa Wilkins, Stacey Kiss, Lindsey Fredericks, Barbara Cerra, Marilyn White, Carolyn Azzarelli, Kristie Gallagher, Marijean McAndrew, James Littlejohn, Stephanie Earl, Ann Crisanti