A record number of participants took part in the 10th Anniversary of C.A.S.U.A.L. (Colon cancer Awareness Saves Unlimited Adult Lives) Day on March 21, 2013.
C.A.S.U.A.L. Day is a dress down day to raise awareness about the importance of screening and early detection for colon cancer. The event is in memory of Helen Phillips, a local woman who passed away from the disease in 2002. On C.A.S.U.A.L. Day each year participants throughout Northeastern Pennsylvania wear special awareness shirts and pins. The goal is to inspire “casual” conversations about the risk factors and screening guidelines for this disease.
For the 10th Anniversary of the event, more than 4,000 participants purchased shirts and approximately 3,500 awareness pins were also sold. Proceeds from these sales benefit Cancer Institute efforts to raise awareness for colorectal cancer and support screenings for the un/underinsured.
Pictured above are Cancer Institute staff members in their C.A.S.U.A.L. attire.